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INBOUND

Drive sales with inbound marketing techniques from Neesh

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Search marketing, SEO and search optimisation from Neesh digital marketing agency

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Social media marketing and management from Neesh digital marketing agency Dubai

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Online advertising for your business with Neesh

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“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.“
– Brian Halligan

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What is Inbound Marketing?

The old ways of marketing are gone. Outbound sales techniques come off as too aggressive and put people on edge. Cold calls either end with voicemails or annoyed leads. Today’s customers want and expect their interactions with businesses to be impactful and artfully done — not disruptive and outdated!

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Thanks to the sheer amount of information online, potential customers can discover products, services or competitors at their own pace; without the aid of a sales person. Rather than waiting for you to reach out, leads research their options on their own and often make decisions about what they need long before they contact you. Inbound marketing addresses the independent, inquiring nature of modern, informed customers by providing focused, helpful information at the right time, in the right place.

Combining several marketing techniques, methods and platforms into a scientific process for engagement, inbound marketing creates an avenue for your content to be found and proactively address your customer’s questions and problems. Whether your industry has fully embraced this approach or is just coming around to it, customer-focused marketing is the way to differentiate, build customer loyalty and become irreplaceable. If done correctly , it also drives more traffic, converts more leads and closes more deals.

Successful inbound marketing includes a range of different types of content. In fact, a variety ensures you’re reaching leads at different points of the buyer journey, giving them resources they need, and allows them to experience your expertise in different ways. This can include:

  • White Papers

  • Ebooks

  • Blogs

  • Infographics

  • Social Posts

  • Webinars

  • Landing Pages

By sharing these resources through an inbound marketing approach, businesses can prove their expertise and earn the trust of potential customers. If you address the specific needs of your different types of buyers (also known as buyer personas), you can position your business as the perfect, irreplaceable solution to your customer’s problems.

Want to learn more about Inbound Marketing? Check out our blog for techniques, updates and inspiration.

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TO GET STARTED WITH INBOUND MARKETING

CONTACT US NOW

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  • +971.4.456.4108
  • 202 Bluebay Tower, Business Bay, Dubai, UAE
  • info@weareneesh.com

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from our clients

'I decided to partner with Neesh as they understood my expectations and their knowledge about Marketing is good, having attended two of their seminars. I decided to meet with Neesh thereafter to explore further marketing opportunities with them'.

'I like to work with people who talk in details and answer all my questions! I am happy to say that Neesh understood my requirements in this regard'.

Isha SharmaTAARA

‘ I have been very happy with the service Neesh gives us.  Communication with the team is excellent and they listen to our needs. Also, being able to meet up on a regular basis to brainstorm new strategies is a huge advantage Neesh offers.’

Jake BorlandSpeak Language Institute

Dear Kim and Lisa,

"Many thanks for the wonderful work you have doing for us and your great ideas. We appreciate it a lot and we love your creativity and new ideas."

Salma Salah

‘Neesh are a great combination of strategy and execution. The neesh team has been supporting us for FM EXPO and Middle East Stone shows’ online advertising campaigns, including remarketing and retargeting, adwords, facebook and google display ads. With their involvement, we achieved recording breaking visitor numbers.'

Louisa WaltonDMG Events
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