Have you ever really thought about how powerful audio is to engage an audience?
Is it time you looked at creating a podcast? Think about it – most information is consumed by listening. Films without sound don’t quite cut it.
Also, it’s so much more accessible. Obviously don’t encourage your audience to watch your videos whilst driving a car, but they might like to listen to an insightful and entertaining podcast or radio show.
Today, podcasts are one of the fastest growing forms of media used by consumers. As part of a wider marketing programme they can be very powerful indeed.
What is a Podcast?
A Podcast is a digital broadcast which is downloadable and is distributed through the web using special feeds and iTunes. Podcasts allow anyone to listen to the content at their convenience while driving, running and walking the dog and convenience is one of the reasons its gaining popularity very quickly.
Types of Podcasts: