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“Content is the reason search began in the first place.“
– Lee Odden
We use search and SEO techniques to help our customers get found by relevant audiences and potential customers in Dubai, leading to you having more qualified leads and customers. Our goal is to create seamless user experiences that communicate clearly and concisely with search engines.
Search has become a much more complicated and advanced subject that is not limited to just SEO. Through continually improving and optimising websites and the content within them, we are able improve the search rankings results. Often SEO a simple case of making sure that the search engine crawler bots i.e. GoogleBot, Yahoo! Slurp etc… are able to read the content and adding it to their listings. In fact traditional SEO has very little to do with how you are found online today, and is more about the quality and consistency of the content made available. If the content is relevant and solves a potential customer’s solution, it is more likely to be found, read and shared. Of course the content must be optimised, but this is mainly basic formatting.
How do we do this
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We create a clear path to solutions for your potential customers problems. We do this with relevant long-tail keyword optimisation across your entire eco system of your website, with clear Calls to Action or CTA’s , to relevant landing pages on your site. |
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This allows visitors to come onto your website and learn about your products and solutions, giving you valuable leads for your sales acquisition strategy. |
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Today, your potential customer is probably not coming to your website with a clear understanding of your products or services and how you will be able to help with their problem. The description on the search results page will give them a better understanding of what the content is doing to solve their problem. |
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Neesh creates content within a page on client websites ensuring they contain the right formatting, which includes, a number of long tail key words, URLís for linking and retargeting, H1 headlines, alt text and meta descriptions, and of course CTA’s. |
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Written correctly the pages will be able to easily communicate with search engines and indicate the contentís intentions and relevance to the users search. In doing so, the search engine catalogues and rank the website higher up in search engine results pages (SERP’s). |
SEO and Search isn’t just about search engines though, it is also about optimising your content for humans.
Download our eBook on Learning SEO From The Experts now and start improving your search engine rankings today.
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