Search has become a much more complicated and advanced subject that is not limited to just SEO. Through continually improving and optimising websites and the content within them, we are able improve the search rankings results. Often SEO a simple case of making sure that the search engine crawler bots i.e. GoogleBot, Yahoo! Slurp etc… are able to read the content and adding it to their listings. In fact traditional SEO has very little to do with how you are found online today, and is more about the quality and consistency of the content made available. If the content is relevant and solves a potential customer’s solution, it is more likely to be found, read and shared. Of course the content must be optimised, but this is mainly basic formatting.
How do we do this